Growing a start-up supplement brand 18% in 3 months

A start-up supplement brand grew 18% in its first three months by pairing TikTok organic and ads with Instagram organic and SEO/AIO content.

The challenge

As a new brand in a crowded supplement market, this company needed to build awareness and sales quickly, without the name recognition of established competitors.

The approach

• TikTok organic content built around the brand voice and current trends
• TikTok ads to put the best-performing content in front of the right audience
• Instagram organic content to build community and trust
• SEO/AIO content so the brand appears when people search, on Google and in AI answers

The results