By redefining their Google Ads keywords and targeting, a veterinary clinic saw a 47% increase in paid media leads, plus 28% more organic leads from SEO/AIO-optimized content.
The challenge
The clinic was investing in Google Ads and its website but wanted more new-client leads from both.
The approach
- Redefined Google Ads keywords around what pet owners actually search for
- Refined targeting so ads reached the right people in the clinic's area
- Wrote SEO/AIO-optimized content so the clinic appears in Google and AI search results
The results
47%
Increase in paid media leads on Google
28%
Increase in organic leads
2
Channels improved: paid & organic search
